NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022

http://dx.doi.org/10.31703/gpr.2025(X-III).20      10.31703/gpr.2025(X-III).20      Published : Summer 2025
Authored by : Khadija Khan , Muhammad Shahid , Qasim AliShah

20 Pages : 211-221

http://dx.doi.org/10.31703/gpr.2025(X-III).20      10.31703/gpr.2025(X-III).20      Published : Sep 2025

NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022

    Crisis communication during natural disasters holds a substantial significance, especially for underdeveloped countries where information infrastructures are weak. The 2022 floods in Pakistan have led to one of the most extensive humanitarian crises. National Disaster Management Authority(NDMA)used X as one of the key digital platforms to provide timely situational updates and ongoing relief efforts. Nevertheless, a concurrent surge of misinformation distorted public understanding. Using existing studies on crisis communication, this study examines NDMA’s disaster response communication on Twitter during the 2022 floods, along with the effects of misinformation. The research employs qualitative content analysis and a theory-guided approach. Insights from secondary evidence suggest that NDMA has recurrently posted updates, lining up with efficient crisis communication practices. Information access disparities, insufficient prebunking, and minimal proactive fact-checking obstructed reach and impact. The research concludes by outlining key recommendations for proactive communication, multilingual dissemination strategy, enhanced data transparency, and partnering with fact-checking organizations.

    Crisis Communication, NDMA, Misinformation, Twitter (X), 2022 Pakistan Floods
    (1) Khadija Khan
    MS Scholar, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
    (2) Muhammad Shahid
    Assistant Professor, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
    (3) Qasim Ali Shah
    PhD, Department of Developmental Sciences, COMSATS University, Islamabad, Pakistan.
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Cite this article

    APA : Khan, K., Shahid, M., & Shah, Q. A. (2025). NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022. Global Political Review, X(III), 211-221. https://doi.org/10.31703/gpr.2025(X-III).20
    CHICAGO : Khan, Khadija, Muhammad Shahid, and Qasim Ali Shah. 2025. "NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022." Global Political Review, X (III): 211-221 doi: 10.31703/gpr.2025(X-III).20
    HARVARD : KHAN, K., SHAHID, M. & SHAH, Q. A. 2025. NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022. Global Political Review, X, 211-221.
    MHRA : Khan, Khadija, Muhammad Shahid, and Qasim Ali Shah. 2025. "NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022." Global Political Review, X: 211-221
    MLA : Khan, Khadija, Muhammad Shahid, and Qasim Ali Shah. "NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022." Global Political Review, X.III (2025): 211-221 Print.
    OXFORD : Khan, Khadija, Shahid, Muhammad, and Shah, Qasim Ali (2025), "NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022", Global Political Review, X (III), 211-221
    TURABIAN : Khan, Khadija, Muhammad Shahid, and Qasim Ali Shah. "NDMA Crisis Communication on Twitter: A Case Study of Floods in Pakistan 2022." Global Political Review X, no. III (2025): 211-221. https://doi.org/10.31703/gpr.2025(X-III).20