The present article discusses the effect of media framing and bias on political representation in the 2024 General Elections of Pakistan. It is a comparative analysis on two of the popular newspapers Dawn, an English & Jang, an Urdu Newspaper. The study applies Entman’s Framing Theory and Political Discourse Analysis to examine front-page election coverage in January–February 2024. Findings show Dawn framed elections through accountability, transparency, and legitimacy, while Jang emphasised participation, leadership, and stability. These contrasting ideological and linguistic frames conveyed distinct political messages, with Dawn targeting elites and Jang appealing to a broader Urdu readership. This means that both newspapers made their respective contribution towards the construction of public awareness of the elections. Media framing is important not only as a style to report news but also as a crucial aspect of democracy, legitimacy and ethics of the media in the hybrid political set-up of Pakistan.