In this study, the researchers examined the prevalence of
fake news in the social media debates on Pakistani politics
and society. The content analysis showed that both Twitter and Facebook
carried a sizeable number of fake news relating to the politics and
international affairs, military, economy and religion. Though more fake
news was posted relating to politics and politicians, fake news stories
relating to international relations got more likes and share as compared to
other topics. Interestingly, even though the fake news was busted as fake
and not genuine, these continued getting attention of people. This
indicates the influence of cult following and populism on the Pakistani
social media users. The findings of this study support the available
scholarship on the prevalence of fake news, its popularity and spread in
the Western world.
1-Haseeb Ur Rehman: Assistant Professor, Department of Arts and Media, Foundation University, Islamabad, Pakistan 2-Shabir Hussain: Associate Professor, Department of Arts & Media, Behria University, Islamabad, Pakistan. 3-Durreshehwar : Assistant Professor, Department of Arts & Media, Foundation University, Islamabad, Pakistan.
Fake News, Pakistan, Politics and Democracy, Cult and Populism, Algorithm.